The corporatisation of our food supply

By Clive Blazey, Founder of The Diggers Club

Not a grain of living, breathing soil in this hydroponic shed

‘Americano’ is the name for the worst coffee you can drink and having worked for an American food company, I can suggest that this name ‘Americano’ is the name that best describes their whole food culture.

Americano food is moving around the world at an amazing speed because it is disconnected from its real purpose — to sustain a healthy body. The whole system has been corporatised, starting from the seed, through the soil to its final, unrecognisable form.

It is a system where capitalistic corporations manipulate plants in manufacturing processes completely divorced from its nutritional purpose, which is then presented in a container specifically designed for advertising, to deceive the customer.

A visit to an American supermarket explains it all

The so called “fresh, unadulterated food” that we used to eat is located at the ends of the building, furthest from the entry and the fake (processed) food, reconstituted in packaged form, takes up about 70% of the space in the middle. Breakfast cereals lead the way as one of the first misrepresentations; beginning in the late 1900s when wheat, corn and oats were reformulated with sugar, chocolate or fake flavouring, extruded into shapes and packed in cartons for gigantic advertising campaigns.

On my last supermarket visit in the US, there were over 40 different brands of cornflakes for sale and at the ends where true food was offered, only one form of orange-coloured carrot and one red tomato were on offer.

Why? Because they are never advertised!

Now how could ‘fresh food, real food growers of food’ ever compete with that onslaught of advertising, lethally focused on TV and reinforced by gigantic boxed advertisements in store?

Then the Americano’s realised in the 1960s that by adding fats to replace fibre in the fresh food offerings, and added sugar as epitomised by fast food hamburgers, they could create a meal more cheaply and addictive than any naturally based food the body had evolved to depend on. And so the population, particularly the stressed working classes, became obese.

Today our health budget is swollen with costs caused by the unethical food manufacturers. In the US, the Government even subsidises the corn growers to sow GM corn in monocultures sustained by dosages of chemicals to produce cheap corn sugar that is an ingredient in 70% of products offered for sale.

So here is the equation: The profits of fake food are swollen by subsidised corn sugar, which reduces the life expectancy of its population because of obesity, so the Health budget blows out. Consumers then pay higher taxes for health costs. However, the profits of the multinational corporations are so large, they can be used to manipulate Australian politicians to ignore highly desirable solutions like taxes on sugar additives, labelling on processed foods that would inform us of the amounts of added sugar that shorten our lives.

Thankfully, in some areas, the tide is turning. When Safeway set up in Northcote 20 years ago they forced the closure of butchers and green grocers.

Now Safeway has moved out and real fresh food people are coming back. Northcote is an inner Melbourne suburb where the Italians and Greeks established food gardens and there is a strong “grow your own” ethical food culture.

Italian’s have been insulated from this Americano misstep that we Australians ignorantly follow. The food that sustains us comes from the soil and that soil in our backyards is more than enough to grow our fruit and vegetables and our surplus can be shared with our neighbours. An Italian understands this intuitively.

Food is the healthy daily ritual that centres their family, social and business life.

Italiano food

Italians created bread, pasta and pizza from the organic wheat and tomatoes that grew in each region.

If it failed to give pleasure at the table it was rejected. If it failed in the mouth it wasn't replanted. Food is part of culture, and those that corporatise it destroy that culture. Clive Blazey (29 Sep 2017)

Sign up for our email newsletter

FREE 2016 SEED Annual

Email info@diggers.com.au to request a free copy of our 2016 Seed Catalogue. Just remember to include your name and address. Help us preserve heirloom varieties by growing them in your garden. 

More

"Monsanto's Roundup weedkiller caused cancer"court says

By Clive Blazey, Founder of The Diggers Club

‘The Good Life’ … the birth of Diggers

By Clive Blazey, Founder of The Diggers Club

10 things to do in the garden this long weekend whilst everyone else is watching the Cup!

By The Diggers Team

Becoming a ‘hands-on’ gardener again

By Clive Blazey, Founder of The Diggers Club

Botanica Europe - French and English Garden Tour

By Talei Kenyon

Botanica New Zealand garden Tour

By Jill Woodlands

Fathers Day Competition Winners

By The Diggers Club

Free air conditioners in our gardens

By Clive Blazey, Founder of The Diggers Club

Grow a Garden - Your New Years resolution for 2017

By The Diggers Team

Grow Your Own From Seeds Corporates Don't Own

By Clive Blazey, Founder of The Diggers Club

Having someone else grow our food is going to kill us!

A century ago only about 10% of us had sedentary jobs but today that figure has risen to 90%.

How did your garden look this summer?

By Clive Blazey, Founder of The Diggers Club

How science ruined tomatoes

By Clive Blazey, Founder of The Diggers Club

Humus, humility and climate change

By Clive Blazey, Founder of The Diggers Club

In The Garden - Highlights at Cloudehill in December

By Jeremy Francis, Cloudehill's owner and creator.

In The Garden - Highlights at Cloudehill in November

By Jeremy Francis, Cloudehill's owner and creator.

In The Garden - Highlights at Heronswood in August

By Robyn Fox, Heronswood's Kitchen Gardener

In The Garden - Highlights at Heronswood in September

By Robyn Fox, Heronswood's Kitchen Gardener

In The Garden - Highlights at St Erth in April

By Tina Thanos, St Erth's kitchen gardener

In The Garden - Highlights at St Erth in August

By Tina Thanos, St Erth's kitchen gardener

In The Garden - Highlights at St Erth in May

By Tina Thanos, St Erth's kitchen gardener

In The Garden - Highlights at St Erth in September

By Tina Thanos, St Erth's kitchen gardener

Is gardening the secret to a long and healthy life?

By Clive Blazey, Founder of The Diggers Club

Is Gardens by the Bay in Singapore the world’s most interesting garden?

Is Gardens by the Bay in Singapore the world’s most interesting garden?

Let’s pretend we believe in climate change, but not at the expense of GDP

By Clive Blazey, Founder of The Diggers Club.

Monsanto’s DDT was banned in Australia in 1987. When will Monsanto’s Roundup be banned?

By Clive Blazey, Founder of The Diggers Club

Our gardening missteps

By Clive Blazey, Founder of The Diggers Club

Plants as Lovers

Many of us gardeners are obsessive plant compulsives – we can’t take our minds off them.

Should hydroponically grown food carry an ARTIFICIALLY GROWN label?

By Clive Blazey, Founder of The Diggers Club

Summer Gardens at Cloudehill

By Jeremy Francis, Owner and Creator of Cloudehill

Teach your children well

By Clive Blazey, Founder of The Diggers Club

Thanks for 40 years of valuable support for Diggers

By Clive Blazey, Founder of The Diggers Club

The best things in life are free

By Clive Blazey, Founder of The Diggers Club

The potential collapse of organic gardening in Australia

By Clive Blazey, Founder of The Diggers Club

We have been fighting Monsanto for 20 years

By Clive Blazey, Founder of The Diggers Club

Welcome to the university for self-taught gardeners

We gardeners are a critical lot and are very hard to please.

WHAT’S ON - OCTOBER

WHAT’S ON – STAND OUT GARDEN EVENTS AROUND AUSTRALIA

Where does your gardening inspiration come from?

By Clive Blazey, Founder of The Diggers Club

Why a plant based diet leads to a longer, healthier life

By Clive Blazey, Founder of The Diggers Club

Why is it taking so long to revere our prehistoric rainforests from Gondwana times?

By Clive Blazey, Founder of The Diggers Club

Related Articles

Cheryl grows over 60 tomato varieties

Marcelle Swanson invites this Farm Gate grower to our 24th annual taste test

The grandfather of citriculture

Marcelle Swanson talks to world-renowned citrus expert Ian Tolley about his life's opus ‘Commonsense Citrus’

The urban herbalist

Bill Bampton's top ten herbs to grow in containers

Unusual edibles

Arno King introduces southern gardeners to some northern vegetable staples that succeed down south

Related Authors

Clive Blazey

Clive is the founder of The Diggers Club, a pioneer in the rescue of heirloom vegetable and fruit varieties and author of seven books on flower, vegetable and fruit gardening.
Back To Top
Member Exclusives
KITCHEN GARDEN COLLECTION
KITCHEN GARDEN COLLECTION
PLANTS: PCOKG
A collection of must have Digger's herbs for the gardener who loves to cook. Includes one each of Mint, Stevia sugar plant, Rosemary Tuscan Blue, varigated sage, Golden Marjoram, Greek Oregano, Vietnamese Mint, Common and Lemon Thyme. This collection will equip the Digger's gardener with herbs for all cuisines once they step out of the garden an...
Member $49.95
Non-Member $69.95
Checking stock, please wait..
ULTIMATE GARDENERS 2020 GIFT COMBO
ULTIMATE GARDENERS 2020 GIFT COMBO
BOOKS: AUGC
MEMBERS SAVE OVER 50% - Exclusive 2020 Gardener's Combo The ultimate gardener's gift combining Diggers 2020 Harvest Calendar, Perpetual Moon Planting Guide, Companion Planting Poster and our new Companion Planting Seed Collection (containing 8 packets of seeds).
Member $49.95
Checking stock, please wait..
2 year membership & Harvest Calendar
2 year membership & Harvest Calendar
Membership: MNE2B
Special limited time offer! Join for two years and receive a bonus gift of a 2020 Diggers Club Harvest Calendar, plus enjoy access to all the usual member benefits. Give yourself the gift of gardening this Festive Season.
Member $79.00
Non-Member $79.00
Checking stock, please wait..